BY RONNIE C. WRIGHT

RONNIE C. WRIGHT the CHAIRMAN & CEO of PLATEMATE.biz CORP, the world's first Acroneticist, inventor of Acronetics and Founder of THE LUXURY SCHOOL CLUB at SOLE International (www.theluxuryschool.com)(www.soleluxury.com), published an inspiring guide to "IT" aka "Innovation Today" at Platemate and other major companies. "GIFTS FROM THE GIFTED:Global Innovations For Todays' Society (GIFTS) comes from the Global Innovators Fostering Todays' Entrepreneurial Developments (GIFTED). The book describes "IT" in seven ways to generate "GIFTS" such as Platemate's "PROFITS" program which stands for "Producing Returns On Future Innovations Today, which gives consumers ideas, and "FIT Facilities" designed for teams to produce "Future Innovations Today," through creativity.

     Platemate is a 21st Century media that advocates "GIFTS FROM THE GIFTED" (www.giftsrecycling.com).

1. ACT > Actively Create Teams

     Our number one step is the selection process. Who are we selecting to play on our team? Winning over a new market requires the appropriate resources and, team to: Advance, Brand & Create a new base.

     The best way to understand our customers is to "START" or, in essence, "Select The Appropriate Resource Team" to understand our customers:

(S)how interest

(T)hink innovatively

(A)ct responsibly

(R)each outside the box

(T)reat them well.

     For a growing company, growing, "ACT" to indentify with the "GIFTED" and select them to play on your team.

2. BE > Build Enthusiasm

     The greatest tool in your box is enthusiasm. Markets are built with it. Is there ever too much enthusiasm? Never! At Platemate the most innovative ideas are hatched with enthusiasm. Our day revolves around the "BE" attitude working with customers to:

(B)etter understand customers

(E)ducate employees for a powerful edge.

     When a company with a staff of say 25, comes to "BE" a bridge to the hearts and homes of consumers is expanded.

     This expression becomes a social-network to:

(B)rand our message

(E)xchange dynamic ideas.

     Platemate inspires our employees and customers to "TALK" short for TEACH AND LINK KNOWLEDGE."

     "BE" and, be all that you can be.

3. CARE > Create A Rewarding Environment

     Create it and, they will come! How? Platemate's innovative ideas tend to come interaction with consumers. Example:FatFreeFriday, the initiative began as an event - eating, talking and listening to the consumer and truly being professional.