Key Managers

David Nilssen

President and CEO

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Guidant Financial Group
Industry: Other Financial Vehicles

The Company Now

Guidant Financial Group's competition is Slim, few companies that do what we do.

It considers its top competitors:
Guidant has no direct competitors that provide all the same services in one place. Self-directed custodians such as Pensco, Entrust and Equity Trust can be considered top competitors for Guidant's self-directed IRA product; however, they do not provide the same kind of self-directed vehicle that Guidant does. BeneTrends, FranFund and Directed Equity can be considered top competition for 401(k) small business financing. Guidant currently does not have any direct copetition for the Debt-Free Home Equity service.

The company does not maintain offices or locations internationally.

It does not currently outsource any work to companies located outside of the United States.

It provides the following benefits to employees:

  • Bonus plan
  • Profit-sharing
  • Tuition reimbursement
  • Disability insurance
  • Retirement plan / 401k
  • Health insurance
  • Life insurance
  • Stock options
  • Gym
  • Transportation

Its average expenditure for health care per employee per year is $2,000-$4,000.

The company sells its products or services via the Internet.

The company advertises or markets its products or services using the following methods:

  • Print
  • Radio
  • Direct mail
  • Web banner or display advertising
  • Search-engine marketing
  • E-mail

Guidant Financial Group's description of its operating strategy is:

  • We stick with our original product and client list
  • We pursue partnerships and joint ventures to extend products and markets
  • We develop new products and distribution channels
  • We pursue new markets and distribution channels for our core product

In the next 12 months, it plans to expand in the following areas:

  • New products
  • New markets for existing products