A Squared Group's strategic objective is to get consumers talking about a brand through live marketing programs. Brands including Gap, Nintendo, method and Levi's continue to rely on A2G to create campaigns that generate word of mouth activity, unpaid media impressions and measurable results.

Recent A2G campaigns include Girlfriend’s Guide to Gaming, which was featured on The Today Show in July 2008, and method’s Detox Seattle, winner of the Pro Awards Loyalty Campaign of the Year.