crosica
- Job Description
- As hands-on president and CEO of Rosica Strategic Public Relations, Chris is responsible for creating public relations strategies and marketing plans, consulting, crisis management and client advocacy.
- Bio
- Chris Rosica, CEO Rosica Strategic Public Relations, and author, The Authentic Brand, is a recognized public relations and marketing expert, speaker and author. He is passionate about entrepreneurship and helping businesses grow, adapt to change, outpace the competition, and improve internal and external communications. Rosica’s national PR firm serves a variety of industries and specializes in media relations, message development, cause-related marketing, crisis communications/planning and online marketing as a means of building brand awareness.
An authority on cause marketing, Rosica also authored The Cause Marketing Handbook: How Doing Good Means Doing Well (Noble Press), which details the process and effects of incorporating cause marketing into a company’s business and promotional agenda. He is a frequent keynote speaker, media trainer and public speaking coach who teaches CEOs, salespeople, corporate and nonprofit executives and higher-ed students.
Rosica has lectured at Fordham, Seton Hall and PACE universities and numerous other colleges and universities in the NY-metro area. As part of a symposium for the Young Presidents’ Organization (YPO) and the Entrepreneurs’ Organization (EO), Rosica received high accolades for his interview with renowned CEO Jack Welch. Rosica is past president of New York’s Young Entrepreneurs’ Organization (YEO), chairs the public relations committee for EO Global, and serves on several nonprofit boards, including Boys & Girls Clubs in New Jersey. In 2006, he completed the “Birthing of Giants,” an exclusive three-year course on entrepreneurship at MIT sponsored by EO in conjunction with Inc. Magazine and the MIT Enterprise Forum. He recently completed the Leadership New Jersey curriculum, which joins the state’s corporate, government and nonprofit leaders to affect positive change.
Rosica is a graduate of Florida International and Johnson & Wales Universities and lives in New Jersey with his wife, Wendy, daughter and son. - Current Projects of Interest
- Business Interests
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